Call Sign Chaos
by Jim Mattis and Bing West
From The Book:
The first is competence. Be brilliant in the basics. Don’t dabble in your job; you must master it.
Second, caring. To quote Teddy Roosevelt, “Nobody cares how much you know, until they know how much you care.”
Third, conviction. This is harder and deeper than physical courage. Your peers are the first to know what you will stand for and, more important, what you won’t stand for.